Faber Acoustical Website
under Portfolio
With a strong identity in place, I worked with Faber Acoustical to bring the identity and branding over to the web presence. The look and feel of the site is tailored to the audience and customer-base to be useful and appealing.
March 5th, 2009 on 8:49 am
I really like your work - non-trendy sense of color too. I wonder if the conversions might be spiked if you tested a “B”-version of this website and instead of the “SignalScopePRO2.0″ headline - you crafted a headline the told the user exactly what this acoustic software does better than any other product without sounding too fluffy. Especially if faberacoustical is working with a Pay-Per-Click campaign, this might be a good test for them - put this version on one ad and run a second version on a slightly different ad.
I’d be real interested in knowing whether this demographic group is more influenced by big graphics or smart statements.
SB